Pay Per Click Marketing
Pay per click (PPC) is also known as paid for advertising, sponsored links or Google AdWords. These all describe the method used to get your website listed at the top and right hand side of the search engines for specific keyphrases used by your potential customers. This is an advertising method allowing you to buy top results, even when your site is not listed in the natural or organic results on the left.
Advantages to using pay per click
You only pay for successful clicks and we can focus on keyphrases that get the best conversions
You can target specific counties or regions of the UK or use PPC for international campaign
Your Google campaign will “go live” within 1 week of you approving your “PPC Plan” - although it does take another week to get phrases approved by Yahoo and MSN
You have Total Control:
Pay per click promotion gives you more control than Search Engine Optimisation and in many circumstances is more suitable for commercial sales campaigns.
- Set the daily & monthly budget to levels that you are happy with and reflect the changing nature of your campaign.
- Target what you are found for by setting up key phrases which will trigger the visibility of your adverts. In this way you only pay for being seen by people who are interested in your product.
- Decide where you are seen by setting the level of your position in the search engines.
- Write and sharpen your brand and advert content in response to how your customers react to the marketing messages that you are giving them.
- Take control of what happens on your site and what you get the visitor to do (landing pages and calls for action)
- You will see immediate results, whereas other techniques take time to kick-in (eg search engine optimisation or affiliate marketing)
We can use the PPC data to quantify and improve the conversions on your site and to develop your search engine optimisation strategy
You can use PPC for new sites or when a site is not suitable for optimisation eg when it is constructed in flash
Benefits of using our service
We have 6 years experience in pay per click management and have learnt many tricks of the trade by marketing our own web portals. Ann Stanley is also accredited as a Google AdWords Professional, which means that she has passed the Google exam and other criteria set by Google.
What we offer
- No set-up fee
- No minimum ad spend
- £50 free advertising with a Google voucher
- Monthly reporting
- Minimum contract only 3 months
- Option to have your account managed with Precision View software if your ad spend is greater than £5,000 per month
- Ongoing optimisation of your account to reach targets on cost per click (CPC) and cost per conversion (CPA)
Monthly management charge is 15% of your ad spend (with a minimum of £250)
We believe it is essential to work with you to drive business to your site, not just high levels of traffic. Consequently we will normally make recommendation on any changes you may need on your site to make it more effective.
Depending on your objectives, we will sometimes recommend bidding on fewer keyphrases, so we only concentrate on the ones that result in sales, registrations or leads.
How to benefit from the service
We are happy to work directly with clients of all sizes. We do not have a minimum ad spend but we generally recommend a managed service for companies wanting to spend more than £500/month.
For larger clients we can use Precision View bid management software and provide additional reporting and meetings to meet your needs. We can also provide consultancy and ongoing support to integrate your PPC campaigns with other online marketing activities such as search engine optimisation (SEO) and affiliate marketing.
We currently do much of our work for agencies on a sub-contract basis. We are happy to work with traditional advertising agencies or digital agencies that need additional support or a full service. We can provide you proposals, ongoing client support and monthly reporting. Our communications and reports will have your branding; so we become an extension of your marketing department.
Setting-up and managing your pay per click campaign
We can review your current pay per click campaign or set up a new campaign on your behalf. We do not charge for carrying out the keyphrase research or setting up your campaign.
These are our 10 steps to managing your PPC campaign
- Understanding business objectives, review of website and setting of targets
- keyphrase research and sign-off of traffic estimates and budgets (PPC plan)
- Creation of ad copy for different ad groups
- Choice of landing pages, or creation of new landing pages, registration pages and thank you pages (addition of tracking code to relevant thank you pages)
- Make campaign live in Google, wait for editorial review of campaign in Yahoo and MSN
- QC of campaign, checking keyphrases, ads, links etc
- Review and deleting of poorly performing keyphrases and ad copy
- Monitoring campaign performance, Click through rates (CTR), cost per click (CPC) ad positions, conversions and cost per conversions.
- Ongoing optimising campaign to improve all these elements
- Monthly reporting and recommendations (campaigns over £5k per month will receive weekly reports during the first month)
The Next Steps
If you would like us to review your current campaign or you are considering setting up a new campaign, then contact emnet direct on 0115 956 8260.
We will review your campaign live over the phone, or we can provide estimates of likely traffic and carryout initial keyphrase research. You will be provided with a proposal outlining the top 20 keyphrases and traffic estimates.
Once you have confirmed your contract (minimum 3 months) we will provide you with a full PPC plan, outlining all the keyphrases identified during the initial research.
